UGC Creator · Millennial founder & online entrepreneur

Sidney Marie Davis

Beauty
Wellness
Lifestyle
Software & apps
Online business
+ more

UGC that feels like your best friend gets it, with the strategy to make people act.

I look beyond what a product does and find the real-life moment that makes someone want it. Then I build the content around what your audience is already thinking, the problem they’re tired of dealing with and the change they actually care about. Every video is designed to make the right person stop, feel understood and think, “Wait, this is for me.”

View my work ↓Email me

GRWM · MERIT

Green screen · ads + organic

$
Six-figure business ownerBuilt my own coaching business with content and paid ads
★
Trained on cameraBFA in Musical Theatre. National commercials and campaigns for Denny’s and Spectrum, to name a few
✓
Great communicatorClear updates, easy to work with
→
Streamlined & efficientOrganized process, on-time delivery

Brands I’ve worked with

MERITFlodeskCreate & CultivateHummingwayNoociRent the RunwayThe OrdinaryAerie MERITFlodeskCreate & CultivateHummingwayNoociRent the RunwayThe OrdinaryAerie

Portfolio

UGC videos

MERIT Beauty

Beauty · get ready with me

Five-minute face

A real morning routine with the product doing the work.

Sephora

Beauty · trending product review

Is it worth the hype?

Honest first impressions that work as social proof.

Hummingway

Wellness · lifestyle unboxing

Fits into your day

Hands-on unboxing that shows how it’s really used.

Emerge Haircare

Hair care · product demo

Show the texture

Close-ups that let the product speak for itself.

Digital tool

Apps & digital · talking head

Explained simply

Makes a tool people can’t touch easy to understand.

Mental health

Wellness · education

Name the feeling

A hook-first talk that builds trust in under a minute.

Portfolio

UGC photos

Sidney holding a Tatcha water cream jar — Tatcha

Two The Ordinary serum bottles with brass and crystal props — The Ordinary

Sidney smiling with a Nooci supplement box — Nooci

Sidney wearing a Hummingway patch — Hummingway

Sidney twirling in a purple Rent the Runway dress on a boat deck — Rent the Runway

Hummingway pouches in hard sunlight — Hummingway

What brands say

Thank you for creating such beautiful content. We appreciate you being our MERIT muse.

MERIT Beauty

Case study

My own product, my own ads.

I don’t only make content for ads. I run them. Here’s a recent campaign for a digital product from my own business, where I did the creative, the copy, the landing page and the ad buying.

Product: Low-ticket digital product, with an optional add-on at checkout
Goal: Sell to people who had never heard of me
Platform: Meta ads (Instagram + Facebook)
My role: Offer, video creative, ad copy, landing page, media buying
Creative: On-camera video ads, hook first, speaking straight to one problem

Results · cold audienceOct 2026

Ad → page1.71%

of people who saw the ad clicked through

Page → sale4.24%

of visitors bought

Add-on40%

of buyers added the upgrade

What this means for you: I write hooks and scripts knowing what happens after the click.

From my Instagram

I’ve been on the business side, too.

Hi, I’m Sidney!

I’m Sidney, a creator, business owner and trained performer who sees the person before the purchase.

Building my own brand has put me on both sides of content: creating the message and being responsible for whether it works. I’ve developed offers, written sales copy, built funnels and run paid ads, so I understand the strategy behind a creative brief, not just the shot list.

My BFA in Musical Theatre helps me bring expression, timing and range to the screen without making a scripted message feel scripted. Coaching has taught me to listen for what people really mean, recognize the hesitation underneath the question and make unfamiliar ideas feel easy to understand.

See the person.

Before I write the hook, I look at what your audience wants, what they’ve already tried and what might make them hesitate. That’s where the real story begins.

Find the idea that makes them care.

I give every video one clear job, then build the hook, demonstration and next step around the reason this product matters in someone’s actual life.

Make the strategy feel human.

I bring the message to life through warmth, expression and natural delivery, so the viewer feels like a person is talking to them, not an ad.

Ways to work together

From the first idea to the final edit.

Tell me about your project ↗

01
Organic social content
Product demonstrations, routines, lifestyle stories, unboxings, and educational videos.
02
Paid social creative
UGC concepts, hook variations, product-led storytelling, and edits for creative testing.
03
Concepts & scripts
Audience questions, messaging angles, opening hooks, and scripts shaped around your campaign.
04
Ongoing creative partnerships
Recurring content, product and lifestyle imagery, and a consistent creative voice for your brand.

Projects are quoted around the deliverables, creative scope, and usage you need.

Now booking for Q4

Let’s create together.

sidney@renewyouliving.com